Analyzing consumer behavior in online communities

Innovation Research

Using gamification to integrate consumers into the innovation process

Innovation Community

Enabling creative interaction and knowledge sharing

Lead User Method

Involving Lead Users in new product development



We provide tools and methods that support the creation of continuous bridges between companies, users and consumers.


It is a pillar that supports the innovation process to create successful products and services for our clients.


We consider design a fundamental element during the innovation process aiming to visualize results and to conceive ideas.

Some HYVE´s references

Why choose TBA plus HYVE?

We are recognized leaders in innovation, merging the competencies of industrial design, innovation research and community software to design successful products and services for and with consumers. Sure, our articles, public speaking and trailblazing conferences help, but it is our tireless dedication to quality that sets us apart. Here are five reasons why our customers rely on us:


  • Proven innovation framework

    Our proven innovation framework embeds the interdisciplinary collaboration of market researchers, product designers and empowered consumers in all stages of product development.

  • Teamwork

    We will partner with your team to improve your New Product Development productivity by harnessing the opinion and creativity of all company stakeholders – employees, customers, suppliers and shareholders.

  • State-of-the-art tools

    We use state-of-the-art tools such as NetnographyInsights©, Crowdsourcing, Co-Creation/Gamification Tools and Lead User Ideation method.

  • Work directly with our experts

    You will work directly with world-leading Open Innovation and Co-Creation experts. We will not fob you off with layers of account management.

  • Proven success

    We focus on empowered consumers through a proven innovation framework.

Our services

  • New Market Research (Co-Creation/Gamification)
  • Netnography
  • Crowdsourcing
  • Lead User
  • Industrial Design